Comparative Visibility Analysis
This interactive report analyzes the SEO performance of the two major tourist valleys. The Semois historically positions itself on "Slow Tourism" and wild nature, while the Lesse is dominated by flagship attractions (Han Caves, intense kayaking). Use the filters below to explore data segments.
Semois offers more informational content opportunities ("Where to bivouac?") than Lesse, saturated by brands.
Search Seasonality
Comparison of search volumes over 12 months. Note the sharper peak of the Lesse due to concentrated kayak activity.
Search Intent
Split between Informational (Guide, Info) and Transactional (Book, Price).
SEO Opportunity Matrix
Analysis of Volume / Difficulty ratio.
● Semois : More "Niche" keywords with low difficulty.
● Lesse : Domination of high volume but highly competitive keywords.
Top Strategic Keywords
| Keyword | Zone | Volume | Difficulty (KD) | Intent |
|---|
SERP Market Share
Who occupies the top 3 Google spots on main queries?
Recommended Action Plan
Semois: Focus on "Content Hub"
Competition is lower. Create detailed guides ("Semois Bivouac", "Vresse Hike"). Target informational long tail.
Lesse: Technical & Local Optimization
Impossible to beat "Domaines des Grottes" on generic keywords. Target Local SEO (Google Maps) and precise transactional queries ("Kayak Lesse price 2025").
Image Search
Semois generates 30% of traffic via Google Images (landscapes). Optimize ALT tags and WebP formats.